Tuesday, November 23, 2010

Trust eMedia Leads Video

Nominate Us in the Mashable Awards for Social Media... Please.

social media awards



Nominate us in the 4th Annual Mashable Awards.


Submissions once a day per category till Monday, November 29, 2010


Top 5 per category will advance to finalists round starting December 1, 2010


Thank you in advance for your support!

Monday, November 22, 2010

The Importance of Blogging for Inbound Marketing

I truly cannot express the importance of blogging for your inbound marketing success.




Why? You may ask.



Let me tell you.



1.Blogging provides you with 55% more web traffic over companies that do not blog.

2.43% of B2B companies have acquired a customer from their blog.

3.57% of B2C companies have acquired a customer from their blog.

4.The more frequently you blog, the more customers you will acquire.

5.Both B2C and B2B companies that blog see a gain in twitter reach; however B2B sees a larger gain in reach.

6.Companies that blog have 434% more indexed pages over companies that do not blog.

7.Companies that blog have 97% more inbound links over companies that do not blog.

8.The more pages your website has indexed, the more monthly leads you receive.

9.The more pages your website has indexed, the more chances you have to rank for keywords.

10.The more pages your website has indexed, the more chances for inbound links you will have linking to your website.

11.By 2013, 128 Million people in the US will be reading blogs on a monthly basis.

Besides the aforementioned items, you will be developing a community around your blog, sharing information, being social with your fans, and bringing a personal touch to your company.



These are such profound reasons to be blogging. If you are not blogging already, then what are you waiting for? Take the next step to your inbound marketing campaign and blog, blog, blog!


Thursday, November 18, 2010

Does My Local Community "Get It" When it Comes to Inbound Marketing?

Let me tell you that I have tried to get through to my local community in order to help them achieve their business goals through inbound marketing. I’m not sure how most business owners are, but I actually care about the economic situation my community may be in. However, I have a hard time getting anyone to respond to my introductions, to participate in conversations, and to connect with me on networks. Do they get it?




I feel I almost need a million dollars to do something totally drastic to get the attention of my local “peeps”. Let me provide you with some examples.



1. Have contacted over 100 businesses in my community about my services, knowing how much they are struggling, through mail, phone, social media, content, and email (I know. I know.). I have not received a single response. I am located in a resort community where business is seasonal. Things are tough in the winter. I see a lot of my local businesses are now on Facebook, which is great, but many of those accounts are abandoned because they did not know how to operate the page. Some of my local bars are even cursing up and down on their own pages. I also notice that they only have a Facebook page. There are so many other networks that could work for them. Also, social media is only a piece of a larger pie. If they wish to grow and gather leads and sales, they are going to need more than a Facebook page. With inbound marketing, they could flourish.



2. I have started a Linkedin group for my region of the country. I started the group on social media because that is the most popular topic people are seeking information on right now and I can help them use it to its maximum advantage. My group is shy. I seem to be the only person posting. No topics started, no comments, no questions, and no answers. They must be good listeners.



3. I belong to other social media networks where businesses can connect with other local businesses. My problem is that I have asked over 250 businesses in my local community to connect with me and maybe 10 of that 250 have connected with me. This is very confusing to me. I see the businesses are connected with other business members in the area, so why are they not connecting with my business? The downside of this is that I need someone to clean my chimney, inspect my chimney, fix my garage foundation, put on a roof, build a retaining wall, and cut down a tree in my yard. I tried to connect with businesses in my area that perform this work. I was looking to develop a relationship with them and give them my support and business; however, I cannot get a business to connect with me. Unfortunately, in doing this, they are missing out on not only my business, but I am sure the business of many others who were looking to do the same thing. This is so bad for their business and bad for me, a consume who can’t connect with a business.



Am I going to have to hire from out of town? Do my local businesses want more business? Are they interested in leads and generating more revenue? Why are they not responding? Do they have so many leads and revenue coming in that they don’t need anymore? Are they on there just to be on there and don’t know what to do? Did they abandon their pages? Do they get it? Is it me?



Spot says: Just lick their faces.



Wednesday, November 17, 2010

Social Media: Advogato.org is a community site for free software developers. http://ow.ly/3abLC

Tuesday, November 16, 2010

- My son's teacher lost her 9 yr old son in an accident this morning before 7am to a drunk driver. Pra http://ow.ly/1a0Lm2
My son's teacher lost her 9 yr old son in an accident this morning before 7am to a drunk driver. Pray for the family. http://ow.ly/3aTAc
You know him from Monty Python, now check out his funny and educational corporate training videos. Amazingly non-boring. http://ow.ly/3aTvJ
Are you ready for this? Inbound marketing video. http://ow.ly/3aRug
Bit.ly Pulls Links Together with Bundles http://ow.ly/3aLPW
Google Unveils Hotpot, a Recommendation Engine for Places http://ow.ly/3aLL5
Search Marketers Tap Social to Boost SEO http://ow.ly/3aE6t
Looking to generate more leads and sales? Get inbound with Trust eMedia! http://ow.ly/3abeD

Monday, November 15, 2010

World's Coolest Offices http://ow.ly/3aiC1
- Social Media: Looking for a travel network? Try adventureus.com. http://ow.ly/3ab http://ow.ly/19ZxSO
Social Media: Looking for a travel network? Try adventureus.com. http://ow.ly/3ab
Outbound Marketing average cost per lead = $332. Inbound Marketing average cost per lead = $134. 60% Lower Cost Per Lead! http://ow.ly/3ac3j
Getting found involves creating remarkable content and optimizing that content with your company's keywords. http://ow.ly/3abkM
New Year's Eve Chicago - http://ow.ly/39SBm

Sunday, November 14, 2010

- - - Why brands should archive their Facebook pages http://ow.ly/38Zrs http://ow.ly/19WSJg http://ow. http://ow.ly/19YnX3ly/19YnX3

Saturday, November 13, 2010

- - Why brands should archive their Facebook pages http://ow.ly/38Zrs http://ow.ly/19WSJg http://ow.ly/19XEzC

Friday, November 12, 2010

- Why brands should archive their Facebook pages http://ow.ly/38Zrs http://ow.ly/19WSJg
Why brands should archive their Facebook pages http://ow.ly/38Zrs
Apple's music site gets tweeting http://ow.ly/38Zo9
Facebook’s Gmail Killer, Project Titan, Is Coming On Monday http://ow.ly/38Zls
I used these in 5th grade! That was the 80s though. Would You Pay $200,000 for an Original Apple Computer? http://ow.ly/38Zfy
Paul Buchheit, Creator of Gmail and FriendFeed, Joins Y Combinator http://ow.ly/38Z6j
iPhotography: 10 Pro Tips for Snapping Perfect iPhone Photos http://ow.ly/38ZcB
iTunes 10.1 Update Now Live http://ow.ly/38Z9R
Seriously Government?! Get off the high horse. IAmSpartacus: Thousands Tweet in Support of Convicted Airport Joker http://ow.ly/38YSN
You can register to attend the New Year's Eve Party at the Palmer House Hilton in Chicago here. http://ow.ly/38TZJ
You can register to attend the New Year's Eve Party at The Wyn in Chicago here. Limited time early bird discount. http://ow.ly/38TPx
Tickets and Sponsorships Available for Two Extravagant New Year’s Eve Parties Planned in Chicago http://ping.fm/alk8y

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Thursday, November 11, 2010

Wednesday, November 10, 2010

The ABCs of SEO

It's easier than learning your A-B-C's... So come on, come on, download the SEO Guide and see... You gotta pick your keywords. Come on, baby...


How FUN!


Download the Trust eMedia SEO Guide
"The ABCs of SEO"
to help you increase your page rank and leads!

Learn SEO in a simple ABC language.
Learn how to increase page rank.
Learn how to decrease your PPC spend.
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I'm sure you'll be singing in no time!



It's easier than learning your A-B-C's..So come on, come on, download the SEO Guide & see.. Download ABCs of SEO Guide. http://ow.ly/37Ug2
- - $186,550 in less than 90 days from Linkedin Marketing http://ow.ly/36X6T http://ow.ly/19Tlo6 http://ow.ly/19Uz9p

Tuesday, November 9, 2010

- $186,550 in less than 90 days from Linkedin Marketing http://ow.ly/36X6T http://ow.ly/19Tlo6
$186,550 in less than 90 days from Linkedin Marketing http://ow.ly/36X6T
How UPS Uses Social Media for Crisis Communications http://ow.ly/36WzL

Monday, November 8, 2010

- Don’t Drink and Facebook: New Plugin Mitigates the Fallout http://ow.ly/367vR http://ow.ly/19S8ho
Don’t Drink and Facebook: New Plugin Mitigates the Fallout http://ow.ly/367vR
Real estate agents discover social media can help business http://ow.ly/367mc
New browser incorporates latest trends in Web technology http://ow.ly/3671H
New Radian6 Features Help to Scale 'Social' Across the Enterprise http://ow.ly/367f8
Tapping the Benefits of Social Sign-In http://ow.ly/366AV

Sunday, November 7, 2010

- - Google Instant Shows Positive Effect on Paid Search http://ow.ly/35wOT http://ow.ly/19Qemm http://ow.ly/19QYhF

Saturday, November 6, 2010

- Google Instant Shows Positive Effect on Paid Search http://ow.ly/35wOT http://ow.ly/19Qemm
Google Instant Shows Positive Effect on Paid Search http://ow.ly/35wOT

Friday, November 5, 2010

- Help raise money for seniors. Fish Fry. Nov.12th, Pewaukee. All-u-can-eat fish, beer tasting, celebr http://ow.ly/19PrBp
Help raise money for seniors. Fish Fry. Nov.12th, Pewaukee. All-u-can-eat fish, beer tasting, celebrity wait staff, more! http://ow.ly/352RN

Thursday, November 4, 2010

- Foursquare Now Lets Business Owners Oust Cheating Mayors http://ow.ly/348SU http://ow.ly/19Ohjq

Wednesday, November 3, 2010

Foursquare Now Lets Business Owners Oust Cheating Mayors http://ow.ly/348SU
Social Media Trends Predict Winners in Mid-Term Election http://ow.ly/348PK
- - Parents, Check Your Candy, There’s Been A Recall http://ow.ly/33tdr http://ow.ly/ http://ow.ly/19N1Jp19N1Jp

Tuesday, November 2, 2010

- Parents, Check Your Candy, There’s Been A Recall http://ow.ly/33tdr http://ow.ly/19LKTA
Parents, Check Your Candy, There’s Been A Recall http://ow.ly/33tdr
The Role of Customer Product Reviews http://ow.ly/33iWP

Monday, November 1, 2010

Twitter Updates Logos, Rules: Info On Logo Use, Screenshots, And Capital “T” Tweets http://ow.ly/32EMN
41 New Social Media Resources You May Have Missed http://ow.ly/32DV9
HUGE: Facebook Testing Places Powered Deals Service http://ow.ly/32Eo9
What Social Media Can Do For You To Sell Real Estate http://ow.ly/32Ds7
Deloitte: 2010 Holidays Hold Some Cheer For Retailers. Social Media Gaining Ground http://ow.ly/32BIm
Top Ten Best Free Social Media Apps for iPhone: Review of Reviews http://ow.ly/32B66
Millennials Show Off Brand Relationships http://ow.ly/32yXG

Sunday, October 31, 2010

- - - Sponsorship opportunites available for both Chicago NYE parties at Wyndam and Palmer House. http http://ow.ly/19Ju42

Saturday, October 30, 2010

- - Sponsorship opportunites available for both Chicago NYE parties at Wyndam and Palmer House. http:/ http://ow.ly/19IMjP

Friday, October 29, 2010

- Sponsorship opportunites available for both Chicago NYE parties at Wyndam and Palmer House. http://o http://ow.ly/19I1eGw.ly/19I1eG
Sponsorship opportunites available for both Chicago NYE parties at Wyndam and Palmer House. http://ow.ly/31Ele Contact me.
New Year's Eve Soiree at Palmer House Chicago. Click here to buy tickets: http://ow.ly/31Eeo
Social Media Increases Small-Business Exposure http://ow.ly/31CIQ
8th Annual New Year's Eve Soiree 2011 Chicago Wyndam! Celebrate with Yelp Chicago! Buy tickets here: http://ow.ly/31DAj
Facebook Launches ‘Friendship Pages’ To Document Relationships With Your BFFs http://ow.ly/31CCe

Thursday, October 28, 2010

How Google Instant Changes Inbound Marketing http://ow.ly/31dug

How Google Instant Changes Inbound Marketing

Google instant is Google’s new search enhancement that shows the user results for their search query as they type. Google is promising to shave 2.5 seconds off each user’s search with this new upgrade



Here are some ways that Google instant will change your SEO and Inbound Marketing.

1. As users get used to seeing predictions for what they are typing in the search bar on Google, they will evolve to learn how to use more descriptive keywords in order to obtain results for exactly what they are searching for.

2. Shorter keywords are going to play the most important role. You should optimize for shorter keyword phrases and keep your copy brief as well as prominent.

3. When predictive results are shown as a Google instant user types, if the results as shown for three seconds or longer, Google counts this as an impression. You should closely monitor your PPC campaigns to see what changes are taking affect regarding your impressions.

4. There will be more competition for your shorter keyword phrases. As companies learn they would like to show up on the search results page for the first word the Google instant user types, competition for shorter keywords is going to increase. From one word to two words to three words, you will need to optimize for these keywords and monitor your competition’s changes.

5. Use Google instant to do your own keyword research. Imagine yourself as a consumer and use the new search to find your best and shortest keyword phrases. See what comes up as a result for the end user and target those keywords in your on-page and off-page SEO.

6. 68% of internet searchers click on the first page. Competition to be on the first page will increase. Watch your PPC Campaigns closely as your ads may now fall below the fold. You may need to adjust your keyword strategy. User behavior is also changing. Searchers will not be going to the second and third page as often any longer. Instead, searchers will adjust their search phrase in the Google instant search bar to bring the results they are seeking onto the first page.

7. Google instant did not include any algorithm changes. Your on-page and off-page SEO tactics will remain the same in accordance to how Google ranks your page for each item.

8. Things to watch. Things to watch that may change in the near future are: the way a user develops a search query, click patterns on the results page, and the method used to scan a page when looking for results.

9. Your longer keywords will not be the first results seen. However, when someone reaches your website from a longer keyword phrase, they will be a more qualified lead.

10. Google’s auto-complete results will gain more search volume and traffic. Again, test drive Google instant to configure your best keywords. Pay attention to the auto-complete suggestions and see how you can use those keywords to optimize your website.

Google instant is definitely one important factor to watch in the upcoming months as search patterns change. Monitor search behavior and adjust your SEO as necessary. You may wish to check your page rank on Google often until you are certain you have re-optimized your webpages to the best of your ability to align with the new Google instant and the new search behavior.
- PayPal and Facebook Team Up to Further Monetize Social Media http://ow.ly/31bis http://ow.ly/19GSNL
PayPal and Facebook Team Up to Further Monetize Social Media http://ow.ly/31bis
Investing More Time Brings Sophistication to Social Media Efforts http://ow.ly/30ZkT
'Zombies' Raid College Campuses! Ahhhhh!!!!! Looks like a blast to me! http://ow.ly/30U8F

Wednesday, October 27, 2010

- With Facebook and Bing's partnership on social search, do you think Bing is going to gain more popul http://ow.ly/19FHmZ
With Facebook and Bing's partnership on social search, do you think Bing is going to gain more popularity and catch up to Google?
Fershizzle! Snoop Dogg-Approved Dummy Text: Lorizzle http://ow.ly/30hlI
This Is the PlayStation Phone http://ow.ly/30hgO
What will they think of next? iPhone App Scans Product Barcodes for Self-Checkout at Stores http://ow.ly/30hd0
StumbleUpon Video Gets More Personalized http://ow.ly/30h03
The New MySpace: Screenshots and Videos http://ow.ly/30gse
This Year, Civic Participation Gets You an “I Voted” Foursquare Badge http://ow.ly/30h5V
Monitoring Social Media: Google, eBay, Klout, and Constant Contact Talk About Tools and Case Studies http://ow.ly/30fPl
Mobile Users Prefer Browsers over Apps http://ow.ly/30ezX

Tuesday, October 26, 2010

- Facebook Credits to be Sold at Walmart and Best Buy http://ow.ly/2ZNtC http://ow.ly/19ExXr
Facebook Credits to be Sold at Walmart and Best Buy http://ow.ly/2ZNtC
5 New Ways to Market Your Brand on Facebook http://ow.ly/2ZNpJ

Social Search – Another Reason to Start Inbound Marketing

No more need to ask your friends about a restaurant after you search for one. Bing and Facebook have partnered to bring you social search. It is going to revolutionize search, again. From now on, when you search for anything on Bing, the search engine will draw information that your friends have shared on Facebook from your query.




Liked Results will be one new Bing search option. This option showcases relevant items you have searched for shared by friends on Facebook. Bing explains that when a person searches for a restaurant in say San Francisco, Bing not only shows you listings in San Francisco for restaurants, but also establishments your Facebook friends like as well. If you think it’s still not time to start your inbound marketing campaign and set up your Facebook profile, you are going to be left in the dust. Those companies on Facebook with a Facebook Fan Page being liked by a large community are going to gain a tremendous amount of leads and sales over their competitors. Now is the time.



Bing will also be featuring a Profile Search which will display Facebook profiles matching your query. Bing states users perform people searches frequently on their search engine. Remember the last time you were searching for someone and had to search through various general web searches trying to find a profile where you could connect? Well, that just got easier. Bing will display Facebook profiles most relevant to you in your search query for that particular person.





Bing has made their social feature an opt-in feature. Therefore, you will not see any of the social search results unless you give Bing permission to display them to you.




Google already has a form of this with http://search.twitter.com/.  Google also allows you to see results from people you are connected to in your Google Account. Looks like right now it’s Google and Twitter vs Bing and Facebook. This is only the beginning of how social is going to and is currently revolutionizing search and marketing.



Will this option persuade you to start using Bing instead of Google? Or at least give Bing a try? What do you think about social search? I’d love to hear your comments.



*Photo direct from Bing's website "Bing Likes Facebook": http://www.discoverbing.com/facebook/?fbid=1Tup-Fl9wDY&wom=false#step-1  
Social Media Sharing Trends for 2010. http://ow.ly/2ZzOn
Have you optimized your SEO for Google instant yet? If not, watch this webinar for some tips on what to do. http://ow.ly/2ZwTW
Ready for Cross-Channel Ecommerce? Optimizing Ecommerce Experience; Trends for 2011 Download whitepaper from eMarketer. http://ow.ly/2ZwvU
Astronaut logs one giant check-in for Foursquare http://ow.ly/2Zwgj

Monday, October 25, 2010

- - - - - - Interested in becoming inbound marketing certified? Classes are on my website. http://ow http://ow.ly/19DmTq.ly/19DmTq

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- - - - - Interested in becoming inbound marketing certified? Classes are on my website. http://ow.l http://ow.ly/19Cfkvy/19Cfkv

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- - - - Interested in becoming inbound marketing certified? Classes are on my website. http://ow.ly/ http://ow.ly/19BvNy19BvNy

Friday, October 22, 2010

- - - Interested in becoming inbound marketing certified? Classes are on my website. http://ow.ly/2W http://ow.ly/19AKEi

Thursday, October 21, 2010

- - Interested in becoming inbound marketing certified? Classes are on my website. http://ow.ly/2Wzy http://ow.ly/19zCXh

Wednesday, October 20, 2010

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Interested in becoming inbound marketing certified? Classes are on my website. http://ow.ly/2Wzyd
Webinar: Finding the ROI of Real-Time Engagement David Meerman Scott seeks to answer this question. http://ow.ly/2WzkQ
7 Things Your Blog’s Sidebar Can't Live Without http://ow.ly/2WzfD
8 Steps to Create Your Winning Social Media Strategy http://ow.ly/2Wzb9
Interesting. Things are changing: Shoppers Take a Nonlinear Path to Purchase http://ow.ly/2WyTQ
They're finally catching on. Corporate Blogging Goes Mainstream. http://ow.ly/2WyOY

Tuesday, October 19, 2010

- Yahoo Set to Launch New Social Media Service, Y Connect http://ow.ly/2W83m http://ow.ly/19xgK2
Yahoo Set to Launch New Social Media Service, Y Connect http://ow.ly/2W83m
Yahoo Set to Launch New Social Media Service, Y Connect http://ow.ly/2W83m
Time to blog? Have a stiff drink first http://ow.ly/2W6e6
Get ready for the battle of the social-media browsers http://ow.ly/2W6ag

Sunday, October 17, 2010

- - - Interesting.... It’s Not Just You: 71 Percent of Tweets are http://ow.ly/19uVV1

Saturday, October 16, 2010

- - Interesting.... It’s Not Just You: 71 Percent of Tweets are Ignored http://ow.ly/ http://ow.ly/19ubEE19ubEE

Friday, October 15, 2010

- Interesting.... It’s Not Just You: 71 Percent of Tweets are Ignored http://ow.ly/2U34r http://ow.ly/19tqmE
Interesting.... It’s Not Just You: 71 Percent of Tweets are Ignored http://ow.ly/2U34r
Facebook Brand Pages Pay Off http://ow.ly/2U2Yg
Milk-Bone Ties Social Media to Integrated Canine Assistants Campaign http://ow.ly/2U2iV
Hmmm... Sometimes it works, Sometimes is doesn't. TV Ads Perform as Well as Made-for-Web Ads - Yes and No. http://ow.ly/2U2cF
I ran across this. It's old.. What in the world! Man Arrested For Forcing Son To Wear Packers Jersey. 4 REAL? Tape? http://ow.ly/2U1AY
Why Marketers Shouldn't Give Up On Twitter http://ow.ly/2U3eQ
What's up with all the UFO Sightings lately?
It's okay with me, but a little over the top. What do you think? FUN or CRAZY? In Wisconsin It's Packers Before Church http://ow.ly/2U1oO
Go Get 'Em!! Another lawsuit from Wisconsin Carry - an open carry advocacy group: http://ow.ly/2U1hF

Thursday, October 14, 2010

What are you going to be for Halloween? (If you are dressing up for fun!)
- Want your post on the top of Facebook's newsfeed? Here's some tips. Are you doing these or do you http://ow.ly/19siBB
Personalize Your Brand.
Want your post on the top of Facebook's newsfeed? Here's some tips. Are you doing these or do you need an adjustement? http://ow.ly/2TIt4
Think that Facebook girl is a hottie? She just might be the Department of Homeland Security! http://ow.ly/2TIe0
Corona Light is featuring Facebook fans' photos on a 150-foot digital billboard in Manhattan's Times Square. http://ow.ly/2TIaq
Facebook and Bing are getting married! http://ow.ly/2TI4v

Wednesday, October 13, 2010

- Facebook - Inbound Marketing Challenge http://ow.ly/2SPcW http://ow.ly/19r9SB
Facebook - Inbound Marketing Challenge http://ow.ly/2SPcW
What social networks are you active in, other than Facebook, Twitter, LinkedIn, MySpace?
Will Halloween Spook Consumers? http://ow.ly/2SNtc
What CMOs Can Learn From Mixed Martial Arts http://ow.ly/2SLXr
Some of these are sweet! The Top 20 Perks That Make Jobs Better http://ow.ly/2SLwV

Tuesday, October 12, 2010

- Moms Go Online en Masse http://ow.ly/2SpDo http://ow.ly/19q3qi
Moms Go Online en Masse http://ow.ly/2SpDo
Social Tech 2010 http://ow.ly/2SpjC
Google Places and Tags Holiday Guide http://ow.ly/2Sp44
Gap to Scrap New Logo, Return to Old Design http://ow.ly/2Soxm
Would you like to share what blogs you are reading on a regular basis that beneift you?
Twitter Crushing Facebook's Click-Through Rate: Report http://ow.ly/2Soun

Monday, October 11, 2010

- - - - - 8 Steps to Create Your Winning Social Media Strategy http://ow.ly/2Q3NN http://ow.ly/19ljOy http://ow.ly/19oW1i

Sunday, October 10, 2010

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Saturday, October 9, 2010

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Friday, October 8, 2010

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Thursday, October 7, 2010

- 8 Steps to Create Your Winning Social Media Strategy http://ow.ly/2Q3NN http://ow.ly/19ljOy
8 Steps to Create Your Winning Social Media Strategy http://ow.ly/2Q3NN
What Is Holding Back Social Media Investment? http://ow.ly/2Q3bB
Share your experience with other women. Be part of the Digital Women Project today! http://ow.ly/2Q430
When Eyeballs and Dollars Don’t Match Up http://ow.ly/2Q2Tc

Wednesday, October 6, 2010

Investing in Website Personalization to Boost Conversions http://ow.ly/2PxQR
Over 68% of US Facebook users are more likely to buy on a positive Facebook friend referral.
Are Retailers Missing Valuable Conversions with Limited Display Campaigns? http://ow.ly/2PxGS
Twitter Switches Chief Executive http://ow.ly/2PxBX socialmedia
Trendrr is the latest “social media” dashboard — but it’s got your location too http://ow.ly/2Pxn1 socialmedia marketing
Are you using Google Alerts and SocialMention.com to monitor you name and keywords?
7 Website Redesign Tips http://ow.ly/2Pxja marketing website
Women on Their Way Survey Finds Women Turn to Social Media While Traveling http://ow.ly/2Px48 socialmedia marketing
Is there anything anyone is having some trouble with and could use our help? Do you need some advice, opinions, partners, suggestions? Let us help you.
Parents' Social Media Monitor SocialShield Raises $10 Million http://ow.ly/2Px0T

Tuesday, September 28, 2010

Twitter sure is busy! View Twitter Through Other People’s Eyes With TwtRoulette http://ow.ly/2Ldll
Apple quietly adds new update to Ping social media/music service http://ow.ly/2Lddr
Exclusive: Want Twitter to Help You Find More Followers? Pay Up For a “Promoted Account.” http://ow.ly/2Lcof

Sunday, September 26, 2010

The Continued Rise of Blogging http://ow.ly/2K4Yc
Consumers Force Retailers to Adopt Social Strategy http://ow.ly/2K4O1
Seeking women entrepreneurs in the digital world with great success stories. http://ow.ly/2oT0s
Facebook outage perturbs ‘addicted’ social media users http://ow.ly/2K4Ab

Monday, September 20, 2010

Facebook Competitor Diaspora Hit With Security Criticisms http://ow.ly/2H7wW
Facebook Is Secretly Building A Phone http://ow.ly/2H7ur
My biggest Facebook challenge: http://ow.ly/2H14z

Tuesday, September 14, 2010

YouTube Instant Creator receives job offer from YouTube CEO http://ow.ly/2E0eA
PepsiCo Unveils Winners Of New Start-Up Incubator Program http://ow.ly/2E089
Smartphones, other mobile devices boost social networks http://ow.ly/2E03H
More website work today. Just plugging away.
6 Ways to Lose Customers, Credibility And Friends On Social Media http://ow.ly/2DZYR

Monday, September 13, 2010

The Inbound Marketing Facebook Challenge - Facebook is fantastic social media tool for gaining new market share, spr... http://ow.ly/18ZHVr

The Inbound Marketing Facebook Challenge

Facebook is fantastic social media tool for gaining new market share, spreading news about your business, getting found, and developing a following. There are fabulous ways to increase your brand marketing through Facebook as well. With over 500 Million users, your possibilities are endless. Facebook Success Summit 2010 is sure to help you master Facebook marketing.


Although these are all great tools for marketers to jump for joy about, there are some challenges when it comes to marketing on Facebook. We all face our own Facebook marketing challenges and those challenges vary depending on our individual business needs. I am going to highlight the biggest Facebook marketing challenge I have encountered thus far.

How Do I Make Them Like Me? I find this to be the biggest challenge in Facebook today.

I set up a page for my business. I can search for friends. Those friends who decide to become my friend are only friends with my business page. They are not “Likes” of my fan page. There is no way to search for friends while you are logged into Facebook and have those friends “Like” your business fan page. They will always become friends of your business page instead.

I feel the friends of your business page do not even realize you have a business fan page to “Like”. Even though you may post something about your fan page on your business profile page, it is most likely overlooked. This causes businesses to double post content on both their business profile page and their business fan page in order to reach both audiences – those who are friends with the business profile page and those who are “Likes” of the business fan page. Double work. You can suggest your fan page to your friends; however, this does not seem to be very effective and those people are already friends of your profile page, so you are not reaching a new audience or gaining a new community member.

It would be more beneficial for friends to become “Likes” of your fan page. Reasoning for this is Facebook will only allow you to have 500 friends, at least last time I checked. If you reach this 500 mark, you are stuck. Your business can obtain unlimited “Likes”. That’s the catch. It would be much more sensible for your profile page friends to automatically become a “Like” of your business fan page.

And that is just hurdle number one.

Hurdle number two is trying to get friends for your business profile page. Yes, you can place your “Like” box on your website and you can compile your email addresses into a CSV File and use Facebook’s Friend Finder, but then what? Facebook doesn’t seem to be very business-friendly even though businesses are appearing on Facebook at a rapid rate. Have you tried to add a friend lately? “You cannot send this friend request unless you know Jane Doe. Facebook considers friend requests without knowing Jane Doe spam.” Or something like that.

Here we have a social networking site that does not allow you to socially network. If you add friends too fast, you are blocked from adding friends. If you add a certain amount of friends that have not responded to your friend requests, you are blocked from adding friends. (The downfall of uploading a list and having 100 people not respond to your friend request.) You cannot search out your target audience and ask them to be friends – it is considered spam to Facebook. So, businesses are supposed to network how? We aren’t allowed to do anything and this becomes a real challenge. Facebook is continuously deleting business profile pages, and personal pages for that matter.

If you are not a major brand that most of the population is familiar with, such as television shows, movies, sports, or major products, the odds of the general population searching for you are low. Facebook discourages you from searching for them. So, there’s the other catch. Stuck… again.

I feel Facebook needs to makes some changes to their policies. I have slowly started adding four friends per day in the past and have been blocked. My son’s personal profile was deleted. My orthodontist’s business page was deleted. A fan of my page my blocked. That is four instances just from my personal circle of family and friends. How many people and pages do you know that have been removed or blocked on Facebook? Check out Facebook’s help section on this topic in your spare time. It is full of people screaming, but of course, with no answer as Facebook does not have a customer service department.

Hey Facebook! Could you help us out here?
The Influence of Mobile on Social Marketing’s Future http://ow.ly/2Dk5z socialmedia mobile trust

Sunday, September 12, 2010

- Plugging away at website revisions. http://ow.ly/18YJYb
Plugging away at website revisions.
What has been your biggest inbound marketing challenge?
Burglary Ring Uses Facebook To Target Victims http://ow.ly/2CZvS

Saturday, September 11, 2010

- Read on! IMU Adds 10 New Reading Materials to Classes http://ow.ly/2CPNx http://ow.ly/18Y5Xi
Read on! IMU Adds 10 New Reading Materials to Classes http://ow.ly/2CPNx

Friday, September 10, 2010

- How Social Media Is Changing Brand Marketing http://ow.ly/2CzMf http://ow.ly/18Xq0O
How Social Media Is Changing Brand Marketing http://ow.ly/2CzMf
The New York Times Is Preparing Social News Service Dubbed News.me http://ow.ly/2CzFp

Thursday, September 9, 2010

- - - - - - - Move over, Shrek, 4 Japan's aquatic ogre-What r they talking about? This fish looks like http://ow.ly/18WrZg

Wednesday, September 8, 2010

- - - - - - Move over, Shrek, 4 Japan's aquatic ogre-What r they talking about? This fish looks like J http://ow.ly/18VrCR

Tuesday, September 7, 2010

- - - - - Move over, Shrek, 4 Japan's aquatic ogre-What r they talking about? This fish looks like JAY http://ow.ly/18Uqiv

Monday, September 6, 2010

- - - - Move over, Shrek, 4 Japan's aquatic ogre-What r they talking about? This fish looks like JAY L http://ow.ly/18TrM4

Sunday, September 5, 2010

- - - Move over, Shrek, 4 Japan's aquatic ogre-What r they talking about? This fish looks like JAY LEN http://ow.ly/18SD1T

Saturday, September 4, 2010

- - Move over, Shrek, 4 Japan's aquatic ogre-What r they talking about? This fish looks like JAY LENO http://ow.ly/18RZfG

Friday, September 3, 2010

- Move over, Shrek, 4 Japan's aquatic ogre-What r they talking about? This fish looks like JAY LENO & http://ow.ly/18RiGL
Move over, Shrek, 4 Japan's aquatic ogre-What r they talking about? This fish looks like JAY LENO & Nothing Like SHREK!!? http://ow.ly/2za7D

Thursday, September 2, 2010

Wednesday, September 1, 2010

- A Foursquare Badge for STD Testing http://ow.ly/2yaeM http://ow.ly/18PkSi
How I Landed a No. 1 Album on iTunes Using Social Media http://ow.ly/2yame
A Foursquare Badge for STD Testing http://ow.ly/2yaeM
Twitter-Skeptical CIOs, Come Back! http://ow.ly/2yacx
First Angstro, now SocialDeck: Clues to Google's social media strategy? http://ow.ly/2ya7B

Tuesday, August 31, 2010

- Facebook - now with added MySpace updates http://ow.ly/2xsiI http://ow.ly/18OjX6
Facebook - now with added MySpace updates http://ow.ly/2xsiI
How Social Media Helps Cisco Shave $100,000+ off a product launch http://ow.ly/2x6kB
Licorice Co. Launches Social Media Campaign http://ow.ly/2x6iv
Silly Social Stunts Propel Stride http://ow.ly/2x6h9

Monday, August 30, 2010

How CEOs Will Use Social Media in the Future http://ow.ly/2x6eh
Social Media How-To, Courtesy of... IBM? http://ow.ly/2x6fT
Back to School Safety Tips -- Social Media, Device Security, Malware http://ow.ly/2x6a9

Sunday, August 29, 2010

Manage Both Facebook and Twitter: Sobees Social Media for iPad http://ow.ly/2wrqz
Google Realtime Search - Get Up-to-the-Minute Updates from Social Media, News, and More http://ow.ly/2wrpC
Social-media chief to leave Pentagon http://ow.ly/2wroT
Florida tourism saved by social media. Really. http://ow.ly/2wrnH
Hot Growth Area for Social Media: Older Users, Says Pew http://ow.ly/2wrn7
The Fibroids Project Brings Social Media to Women's Health http://ow.ly/2whcy
The Emmy Awards Get Social http://ow.ly/2whdf

Saturday, August 28, 2010

Facebook might sue Teachbook on basis of its name http://ow.ly/2whao
Google buys yet another social media company, Angstro http://ow.ly/2wh86

Thursday, August 26, 2010

Twitter or Facebook: Which Is Right for Your Business? http://ow.ly/2vqf2
Trust eMedia is proud to be working with ClassicPearlJewelry.com!!
Retailers flock to Groupon after $11 million Gap promotion http://ow.ly/2vnuY
New Year's Eve Sponsorships Available at Wyndam or Palmer House Chicago. Expecting 3500 Attendees. Get info here: http://ow.ly/2ve9z

Wednesday, August 25, 2010

Be part of The Digital Women Project: http://ow.ly/2uSe0
Playboy Seeks Hottest Social Media Babe http://ow.ly/2uSc4
FlowTown adds social media profiles to businesses’ email lists http://ow.ly/2uS9v

Tuesday, August 24, 2010

Seeking women entrepreneurs in the digital world with great success stories. http://ow.ly/2oT0s
Social media is just fine. You’re the one screwing up. http://ow.ly/2tZMV
Deltona Woman Using Social Media To Reach Out To Help U.S. Troops Overseas http://ow.ly/2tZFH
Texts, Tweets and Rock ’n’ Roll: How Social Media Saved the Sunset Strip http://ow.ly/2tZyp
3 Reasons Google Likes Like.com http://ow.ly/2tZoZ
Lady Gaga, Queen of All Social Media http://ow.ly/2tZhx
Privacy Not a Problem for Savvy Millennials http://ow.ly/2tYRv
What Will Hulu’s IPO Mean for Advertisers? http://ow.ly/2tYKt

Sunday, August 22, 2010

Are Marketers Struggling to Keep Up with Social Trends? http://ow.ly/2t7pB

Friday, August 20, 2010

Social media giant Facebook announces 'Check-In' feature http://ow.ly/2sIr5

Friday, August 13, 2010

Strategies to Help Retailers Prep for Holiday Success http://ow.ly/2pdXZ
Email Dominates Mobile Web Time http://ow.ly/2pdVa

Thursday, August 12, 2010

US Disaster Relief Officials Look to Harness Power of Social Media http://ow.ly/2oWgX
Seeking women entrepreneurs in the digital world with great success stories. http://ow.ly/2oT0s
MySpace gets Facebook type redesign http://ow.ly/2oP7q
Facebook's Foursquare competitor is imminent http://ow.ly/2oP33
Women Account for Bulk of Online Buying http://ow.ly/2oDYs
What Makes Social Media Trustworthy? http://ow.ly/2oDUX

Wednesday, August 11, 2010

If anyone has anything they would like to donate for this benefit, please let me know. Thank you. http://ow.ly/i/39k1
How Affluents Use Mobile for Shopping and Buying http://ow.ly/2o9BN
The Lucky 7 to Improve Your On-Page SEO http://ow.ly/2o7ac seo hubspot trust imu

Tuesday, August 10, 2010

"Like" my facebook page. If you do it, you'll be cool. http://ow.ly/2nItf - You could friend me also at http://ow.ly/2nIrQ .
Focusing on Analytics and Accountability http://ow.ly/2nA1o
Half of Mobile Users to Be Web-Enabled by 2013 http://ow.ly/2nzYp

Monday, August 9, 2010

Apple most criticised brand in blogosphere http://ow.ly/2n6Of
Catfish Movie Trailer – A Bizarre, Unpredictable Social Media Mystery http://ow.ly/2n6Kn
After Herald tip, MBTA turns to social media to help fight crime on trains http://ow.ly/2n5DL
Heavy Twitter Users Bring Social Activity to New Heights http://ow.ly/2n5tn
The social-media revolution will be televised http://ow.ly/2n5d2

Sunday, August 8, 2010

Boosting the Power of Marketers’ Tweets http://ow.ly/2mwOI

Saturday, August 7, 2010

Michigan Tourism Takes Over # 1 Spot in Social Media http://ow.ly/2mwjn
Social Media Aids in Boy's Wheelchair Replacement http://ow.ly/2mwj1
Social Media Aids the Election of Colombia's New President http://ow.ly/2mwhn
Social Sites Get People Talking, but Marketers Must Earn Trust http://ow.ly/2mw30

Tuesday, August 3, 2010

New Year's Eve Party Sponsorships available. Palmer House & Wyndam events with pre and post parties. http://ow.ly/2kDqI

Wednesday, July 28, 2010

Hotels Ahead in Social Marketing Strategy Game http://ow.ly/2hTxJ
Lay's Enlists Local Farmers For Mobile Tour http://ow.ly/2hTsz
Disney Buys Playdom, Pushes into Social Gaming http://ow.ly/2hTjd
Dark Roast Media integrates Publishers Clearing House sweepstakes into its social game http://ow.ly/2hTgz
Social Media Goes GTL With Jersey Shore Facebook Game & iPhone App http://ow.ly/2hTcF
Will Social Security Get Social Media in the Government 2.0 Age? http://ow.ly/2hT9C
Social Gaming Market Begins to Mature http://ow.ly/2hRZk

Tuesday, July 27, 2010

Inbound Marketing - Where is it Headed?

We all know we should be doing inbound marketing. We all know inbound marketing has a proven success rate. But, do we know where inbound marketing is headed?

There are so many trends and so many changes taking place each day, it is hard to keep on track with your inbound marketing plan. What is trending and growing in inbound marketing today? What projections are there about what is going to explode in the future? What aspects of inbound marketing should I be concentrating the most on?

Fear no more! I have put together a compilation of charts, graphs, and stats relating to inbound marketing practices that will help you answer these questions. You will see the latest growth rates are as well as growth rates for the future.

Get your inbound marketing plan on track for the future and have valid stats to show for it.

You can download the presentation here:

The Future IS Inbound Marketing

Friday, July 9, 2010

The Value of a Tweet

What do you think about magazine, newspaper, and other media charging their advertising clients money to tweet to their audience? Do you think that is playing nice or do you think they should be just following their clients and retweeting for free? I understand they couldn’t do that if their clients are not on twitter to follow.
I seen one that is charging $500 for one tweet to their approximately 13,000 subscribers. $500 for one tweet? How many of those 13,000 subscribers are actually logged onto Twitter in the next 20 minutes to see that tweet? Twitter moves so fast you need to scroll down a couple pages just to see what was tweeted in the last hour. Is this worth the value?
I understand why they are adding this to their mix. Social media is great promotion and has value. I feel like they are taking advantage of their unknowing clients by offering one tweet. Their clients who are not on Twitter will not understand that only a small portion of that number will probably even see that tweet. Maybe if they were tweeting several times during the month or so many tweets each week for four weeks – this may have a more significant value. What are your thoughts on this?

Wednesday, June 23, 2010

Trust eMedia is Hubspot's Inbound Marketer of the Month for June 2010. http://ping.fm/dg48M

Monday, June 14, 2010

Social Media…Expert?

I answered a discussion on LinkedIn today, and it got me thinking… I think this is something I want to blog about. The ever growing list of social media experts out there. I know that last one is not a complete sentence.

Everywhere I look, I see Social Media Expert labeled as someone’s profession. Call me out wrong, but how can anyone be an expert on this subject? Social media is constantly changing and growing. It’s changing every day. Every day we learn something new from it. Since we are all learning, how can anyone be an expert? I, myself, have branched out to form my own social media marketing agency, but I could never call myself an expert. I have listened to all the webinars, attended all the seminars and several conferences, even studied to become certified, but I do not consider myself an expert by any means. I feel that would be a total misconception and I think most people would call me out on it as well. I think my potential customers might even be leery of the term.

I also notice tons of current marketing agencies out there adding social media to their mix. Do they know how to leverage social media? I do not know and cannot say. But I have this gut feeling that many are throwing it into the mix because it is rapidly becoming more popular and they feel they need to offer it. Do they have any training or experience with it? It’s right there on the home page: “Now offering social media”. This gets me thinking even more. Does the customer want a marketing agency that recently added social media to its many other services or do they want someone who specializes in just social media? That’s another ongoing question that has been in the back of my mind for some time.

While I’m on the subject, another thing I have noted is the increasing job postings for a social media manager. Now, on the job postings, companies are requiring the new social media manager to have a Bachelor’s Degree. Why? I can say with great probability that the majority of marketers out there did not receive lessons in social media while they were obtaining their degrees. It’s only been around for the last few years. Maybe a recent grad… That really makes no sense to me. Do the companies who are hiring the social media manager even know what they are looking for?

Questions… Questions…

Maybe someone can enlighten me.

Sunday, June 13, 2010

- - - Last Day to enter Cabinet Vac Father's Day Contest. http://ping.fm/5eClh http://ow.ly/17HMur ht http://ow.ly/17J0zw

Wednesday, June 2, 2010

Were You Fooled Today?

For those not familiar with what is going on: HubSpot sent out a message today that their IMU was shut down due to due to a cease and decist order from an attorney and to click to save Hubspot IMU. I clicked and it made me join Captain Inbound's ning group who says he's the only one not hit with the cease order and he's trying to keep his identity a secret but Hubspot would be sending secret codes we needed to figure out so they didn't get caught and we could help stop the cease order and get them back up and running.

Well, I checked out the lawyer. Whois directory says her website was created in April 2010. Phone number unlisted. No address on cease letter they put up. It's a one page website. The Marketing company who hired the lawyer - same thing - cruddy site, whois directory says website created in Apr 2010. No letter can make them stop either. Only a judge.

Within the hour I had figured them out. A few select of us as well. I felt bad because they probably planned this staged shutdown for a long time and we called them out on it in an hour.

Hubspot has a page up that you can find saying that they not in any trouble and it's game they are playing to make us all secret agents and come together as a community because their research shows that when you play a game with someone, you become closer to them and develop a better relationship. Of course, some people are upset because they wasted their time and they were duped.

But just for one moment, besides their excuse to use it as a community building exercise, think of all the twitters, etc. they are getting from this publicity stunt. Twitter is already flooded with people tweeting about the shutdown and it's not even true. All their secret missions where to talk about hubspot, sign up for hubspot, become a Facebook fan of Hubspot, etc. Clues were given in their book that you have to buy. They are generating a tremendous outdoor of SEO from twitter and Facebook, etc. right now.

I find this to be absolutely brilliant marketing. They took email addresses to sign up and help Hubspot (lead generation). They asked you to tweet to your followers to help Hubspot (social media promotion and gathered more lead generation). The blog spots, the Facebook Fans, and on and on.... Another lesson for the day. If you create remarkable content, you will create SEO and social media promotion.

This also gave them the opportunity to take all people affiliated and immediately start their own community... fast.

Any other feedback on what happened today?

Subscribe to my eNewsletter for more information on Social Media.

Thursday, May 27, 2010

How to use Facebook for your business:

• Apply keywords to your profile for Search Engine Optimization
• Link to your blog in posts for other viewers to read
• Connect to your twitter and other accounts and feed timely updates to your connections
• Brand management – You can display your portrait or logo on your pages
• You can search and see company profiles
• Ability to build and maintain a meaningful network
• Join groups and gain insight and knowledge. You can also use groups to find new connections, ask for help, ask questions, and find resources
• Ask and answer questions. You can showcase your knowledge and expertise by answering questions.
• Create your own group targeting your audience
• Point fans/friends to your blog or contest
• Discuss topics and participate in discussions
• Place a call to action on your page
• Highlight events you are attending or events you are hosting
• Engage your audience with relevant and valuable information
• Use for establishing credibility, lead generation, PR, events, reputation, crisis management, customer relations, knowledge, and thought leadership
• Post pictures of your products or team members
• Post pictures of customers/client showing satisfaction from your company product or service
• Post and comment frequently
• Showcase your company’s sponsorships – post pictures of banners, t-shirts, etc.
• Know your target audience and find them where they are
• Be clear on your objective
• Monitor and participate in comments on your wall
• Find unique ways to encourage people to like your page or be friends with your company
• Use videos if you have them. Show videos from your team speaking about your product or service. Show videos of your product being used or displayed.
• Do not hard sell
• Do not censor comments
• Do not spam
• Do not post false information on your page
• If you have a page as a company, make sure your real name and photo are also displayed somewhere as well

Follow this list to help expand your reach and grow your connections with Social Media Marketing.

Monday, May 24, 2010

The benefits of LinkedIn for Social Media Marketing

• Apply keywords to your profile for Search Engine Optimization
• Install apps on your profile, such as your blog for other users to read
• Connect to your twitter account and feed timely updates to your connections
• Brand management – you can see who is viewing you. You can display your portrait or logo on your pages. Questions you have answered will appear on your profile.
• You can search and see company profiles
• Ability to build and maintain a meaningful network
• Join groups and gain insight and knowledge from your professional network. You can also use groups to find new connections, ask for help, ask questions, and find resources
• Get recommended to help enhance yourself as a service provider or read recommendations if you are seeking one
• Distribute polls for valuable marketing feedback
• Ask and answer questions. You can showcase your knowledge and expertise by answering questions.

Sunday, May 23, 2010

- Seen the cool Cabinet Vac yet? Enter to win one for Father's Day for Dad on their Facebook Page. htt http://ow.ly/17tqRu
Join my "Southeastern Wisconsin Social Media" Linkedin Group. We'd love to hear from you!

Saturday, May 22, 2010

- Visit www.trustemeedia.com for free social media ebook for beginners. http://ow.ly/17sU2E
Seen the cool Cabinet Vac yet? Enter to win one for Father's Day for Dad on their Facebook Page. http://ow.ly/1OiF0

Thursday, May 20, 2010

- - - - Poll - Please, take my poll regarding outsourcing social media.http://ping.fm/2IIMu http://ow. http://ow.ly/17rBhply/17rBhp

Sunday, May 16, 2010

Why SEO is important to your marketing plan

With over 14 billion internet searches performed each month, your business’s internet presence is of highest priority. Search Engine Optimization (SEO) is most effective for online conversions, reducing marketing spend, and increasing sales. SEO is the process of allowing search engines to find your site, index it, categorize it, and rank it.

Important factors in SEO are adding new content often, having your site organized logically, placing keywords in content and in external text links, and the quantity of quality sites linking to your site. The most important factors are: keywords and links. Implementing a strategic SEO plan will allow you to reduce costs on pay per click advertising as well. Your site will rank high enough to be placed in the top organic sites of Google’s page rank system. Organic listings have a 60% - 70% click through rate.

Some ways to check for good keywords are to read your site content thoroughly and jot down the most commonly used phrases. You can also check your competitor’s site and see what keywords they are using to drive traffic to their website. Some keyword research tools you can use to help you are: Google insight, Wordtracker, and SEM Rush.

The best positions to place your keywords are in your title tags, headings, paragraph titles, body copy, link urls, image alt tags, and meta tags. These are the places the search engines deem most important in finding relevant information on your site and indexing it correctly. You should allow approximately two concepts per page and each page should have its own keywords, unique page title, and unique meta description.

To help you with external links, find directories to list in and link your blog. You can use Yahoo explorer api to see who’s linking to your competitors and what keywords they are using. Some other link analysis tools are Linkscape and Buzzstream. Also, be sure to link consistently site wide. Links will build traffic to your website and they let the search engines know that your site is important. Always use keywords in links and try to vary the keywords.

Be sure to use all your social media applications as well. Create them with keyword rich content and relevant links using your keyword variations. Social media networks are a tremendous tool that can create multiple links to your website and improve your search engine rankings.

Apply these techniques and soon you will be reducing your overall marketing costs and increasing your online conversions.

Saturday, May 15, 2010

How to Blog Effectively for Business - First, make sure you have all components of your blog in place: header, side... http://ow.ly/17o4JT

How to Blog Effectively for Business

First, make sure you have all components of your blog in place: header, sidebar, content, and enable comments. Your side bar should have information that is value to your readers and will create interaction. This includes links to your own website and a possible blogroll that is relevant to your topic that will provide more information valuable to your readers. Comments need to be enabled in order for you to interact with your readers and will also allow your readers to leave feedback on your blog. Your header should create a visual tone of your company's blog. The most important piece of information that I can give you is to create value content for your readers. This will keep your readers coming back and your readers will in turn, promote your blog. If you are blogging for a company, do not only post information relating to your organization. You should always post information that is appealing to your target audience.

There are several different layouts to choose from when creating your blog. Two column layout: post column and sidebar, two column layout: sidebar and post column, three column layout: sidebar, post column, sidebar, three column: post column, sidebar, sidebar. Which you choose is up to you, however you need to make sure your content is clean, readable, and easily navigated. You do not want your readers to get lost in your blog. The blog needs to be organized extremely well.

Here are some questions to ask yourself: How many people will be blogging? Am I comfortable editing the template? Will I host on my own site or on a blogging site? Will I subscribe to a free or paid service? Do I have the time to blog? Do I have people to blog? Can I commit to this blog from here on out with no expiration date? Do I have happy, passionate bloggers? These questions will help you decide how you begin your blogging practice and how you set up your future blog site.

The three best practices that I incorporate into my blog are: sidebar information, valuable posts for readers, enabling comments. Here, in the near future, I will have my sidebar information up to par for my readers so they can also read on to other sites with valuable content for them. All future blogs will create valuable content for my readers with topics they may be interested in with regards to blogging and social media. I have enabled comments on my blog for reader feedback so that I may interact with my readers and gather their opinions on topics and my posts themselves.

Friday, May 14, 2010

Where do you stand on the new Facebook issue?

Facebook overcame google this week for the most weekly US traffic. But with all the privacy issues they are dealing with overcoming the web, what will become of Facebook? One of the top Google searches this week was "How do I delete my Facebook account". Subscribers are in an uproar over the way Facebook has spread their information across the world wide web. But, there is one group of people who are not upset about this change: marketers. What has recently happened is a marketers dream. And sharing information across all social media channels, including Facebook with new apps has never been easier causing a lot of time saving. So, how do you feel about this issue? Has Facebook gone overboard? Are you going to be deleting your Facebook account?

Friday, May 7, 2010

Social Media Marketing

Social Media Marketing is mandatory in today's marketing world. Conversations with your audience is essential. The 2.0 web world is full of social interaction, including informational sites, reviews, and discussions. Making a personal connection with your target market through your business is key. Customers will then look at you as a person and not just a business. You will be able to develop a relationship based on a personal connection and trust.
Blog Directory by Blog Flux
Blog Directory

Thursday, May 6, 2010

Trust eMedia

Trust eMedia is a Social Media Marketing studio located in Southeastern Wisconsin. President, Tracy Terry, noticed a need for Social Media Marketing for many area businesses. As an experienced marketer, Ms. Terry is sure to make the most of this promising business.

After attending several events and seminars over the last few years, Ms. Terry noticed that all the Social Media Marketing workshops were the most full. "Everyone wants to know about it. It is constantly changing. Social Media is changing fast than marketers can learn how to use it," stated Tracy Terry. Seems that among the hundreds in attendance for each seminar she attended, less than 1/3 were actually using social media. Tracy Terry stated, "Most marketers did not know how to get started or they just do not have the time. Social Media is very time consuming, but is extremely beneficial."

Thus, Trust eMedia was formed. Not only does Trust eMedia offer Social Media Marketing packages, but Ms. Terry has also brought into the business her expertise in other areas as well, such as: radio negotiations and ad copy, graphic design, digital design, enewsletters, press release writing and distribution, powerpoint presentations, logo design, and email marketing campaigns. With an already established contact list, businesses are sure to receive the most from Trust eMedia.

For those businesses who know they need to jump on board before they miss the boat, but just do not have the time or the start up knowledge, call on Trust eMedia for all your Social Media Marketing needs. Visit http://www.trustemedia.com/.