Wednesday, July 28, 2010

Hotels Ahead in Social Marketing Strategy Game
Lay's Enlists Local Farmers For Mobile Tour
Disney Buys Playdom, Pushes into Social Gaming
Dark Roast Media integrates Publishers Clearing House sweepstakes into its social game
Social Media Goes GTL With Jersey Shore Facebook Game & iPhone App
Will Social Security Get Social Media in the Government 2.0 Age?
Social Gaming Market Begins to Mature

Tuesday, July 27, 2010

Inbound Marketing - Where is it Headed?

We all know we should be doing inbound marketing. We all know inbound marketing has a proven success rate. But, do we know where inbound marketing is headed?

There are so many trends and so many changes taking place each day, it is hard to keep on track with your inbound marketing plan. What is trending and growing in inbound marketing today? What projections are there about what is going to explode in the future? What aspects of inbound marketing should I be concentrating the most on?

Fear no more! I have put together a compilation of charts, graphs, and stats relating to inbound marketing practices that will help you answer these questions. You will see the latest growth rates are as well as growth rates for the future.

Get your inbound marketing plan on track for the future and have valid stats to show for it.

You can download the presentation here:

The Future IS Inbound Marketing

Friday, July 9, 2010

The Value of a Tweet

What do you think about magazine, newspaper, and other media charging their advertising clients money to tweet to their audience? Do you think that is playing nice or do you think they should be just following their clients and retweeting for free? I understand they couldn’t do that if their clients are not on twitter to follow.
I seen one that is charging $500 for one tweet to their approximately 13,000 subscribers. $500 for one tweet? How many of those 13,000 subscribers are actually logged onto Twitter in the next 20 minutes to see that tweet? Twitter moves so fast you need to scroll down a couple pages just to see what was tweeted in the last hour. Is this worth the value?
I understand why they are adding this to their mix. Social media is great promotion and has value. I feel like they are taking advantage of their unknowing clients by offering one tweet. Their clients who are not on Twitter will not understand that only a small portion of that number will probably even see that tweet. Maybe if they were tweeting several times during the month or so many tweets each week for four weeks – this may have a more significant value. What are your thoughts on this?