I truly cannot express the importance of blogging for your inbound marketing success.
Why? You may ask.
Let me tell you.
1.Blogging provides you with 55% more web traffic over companies that do not blog.
2.43% of B2B companies have acquired a customer from their blog.
3.57% of B2C companies have acquired a customer from their blog.
4.The more frequently you blog, the more customers you will acquire.
5.Both B2C and B2B companies that blog see a gain in twitter reach; however B2B sees a larger gain in reach.
6.Companies that blog have 434% more indexed pages over companies that do not blog.
7.Companies that blog have 97% more inbound links over companies that do not blog.
8.The more pages your website has indexed, the more monthly leads you receive.
9.The more pages your website has indexed, the more chances you have to rank for keywords.
10.The more pages your website has indexed, the more chances for inbound links you will have linking to your website.
11.By 2013, 128 Million people in the US will be reading blogs on a monthly basis.
Besides the aforementioned items, you will be developing a community around your blog, sharing information, being social with your fans, and bringing a personal touch to your company.
These are such profound reasons to be blogging. If you are not blogging already, then what are you waiting for? Take the next step to your inbound marketing campaign and blog, blog, blog!