How to use Facebook for your business:

• Apply keywords to your profile for Search Engine Optimization
• Link to your blog in posts for other viewers to read
• Connect to your twitter and other accounts and feed timely updates to your connections
• Brand management – You can display your portrait or logo on your pages
• You can search and see company profiles
• Ability to build and maintain a meaningful network
• Join groups and gain insight and knowledge. You can also use groups to find new connections, ask for help, ask questions, and find resources
• Ask and answer questions. You can showcase your knowledge and expertise by answering questions.
• Create your own group targeting your audience
• Point fans/friends to your blog or contest
• Discuss topics and participate in discussions
• Place a call to action on your page
• Highlight events you are attending or events you are hosting
• Engage your audience with relevant and valuable information
• Use for establishing credibility, lead generation, PR, events, reputation, crisis management, customer relations, knowledge, and thought leadership
• Post pictures of your products or team members
• Post pictures of customers/client showing satisfaction from your company product or service
• Post and comment frequently
• Showcase your company’s sponsorships – post pictures of banners, t-shirts, etc.
• Know your target audience and find them where they are
• Be clear on your objective
• Monitor and participate in comments on your wall
• Find unique ways to encourage people to like your page or be friends with your company
• Use videos if you have them. Show videos from your team speaking about your product or service. Show videos of your product being used or displayed.
• Do not hard sell
• Do not censor comments
• Do not spam
• Do not post false information on your page
• If you have a page as a company, make sure your real name and photo are also displayed somewhere as well

Follow this list to help expand your reach and grow your connections with Social Media Marketing.

The benefits of LinkedIn for Social Media Marketing

• Apply keywords to your profile for Search Engine Optimization
• Install apps on your profile, such as your blog for other users to read
• Connect to your twitter account and feed timely updates to your connections
• Brand management – you can see who is viewing you. You can display your portrait or logo on your pages. Questions you have answered will appear on your profile.
• You can search and see company profiles
• Ability to build and maintain a meaningful network
• Join groups and gain insight and knowledge from your professional network. You can also use groups to find new connections, ask for help, ask questions, and find resources
• Get recommended to help enhance yourself as a service provider or read recommendations if you are seeking one
• Distribute polls for valuable marketing feedback
• Ask and answer questions. You can showcase your knowledge and expertise by answering questions.

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