- - - Sponsorship opportunites available for both Chicago NYE parties at Wyndam and Palmer House. http http://ow.ly/19Ju42

- - Sponsorship opportunites available for both Chicago NYE parties at Wyndam and Palmer House. http:/ http://ow.ly/19IMjP

- Sponsorship opportunites available for both Chicago NYE parties at Wyndam and Palmer House. http://o http://ow.ly/19I1eGw.ly/19I1eG

Sponsorship opportunites available for both Chicago NYE parties at Wyndam and Palmer House. http://ow.ly/31Ele Contact me.

New Year's Eve Soiree at Palmer House Chicago. Click here to buy tickets: http://ow.ly/31Eeo

Social Media Increases Small-Business Exposure http://ow.ly/31CIQ

8th Annual New Year's Eve Soiree 2011 Chicago Wyndam! Celebrate with Yelp Chicago! Buy tickets here: http://ow.ly/31DAj

Facebook Launches ‘Friendship Pages’ To Document Relationships With Your BFFs http://ow.ly/31CCe

How Google Instant Changes Inbound Marketing http://ow.ly/31dug

How Google Instant Changes Inbound Marketing

Google instant is Google’s new search enhancement that shows the user results for their search query as they type. Google is promising to shave 2.5 seconds off each user’s search with this new upgrade

Here are some ways that Google instant will change your SEO and Inbound Marketing.

1. As users get used to seeing predictions for what they are typing in the search bar on Google, they will evolve to learn how to use more descriptive keywords in order to obtain results for exactly what they are searching for.

2. Shorter keywords are going to play the most important role. You should optimize for shorter keyword phrases and keep your copy brief as well as prominent.

3. When predictive results are shown as a Google instant user types, if the results as shown for three seconds or longer, Google counts this as an impression. You should closely monitor your PPC campaigns to see what changes are taking affect regarding your impressions.

4. There will be more competition for your shorter keyword phrases. As companies learn they would like to show up on the search results page for the first word the Google instant user types, competition for shorter keywords is going to increase. From one word to two words to three words, you will need to optimize for these keywords and monitor your competition’s changes.

5. Use Google instant to do your own keyword research. Imagine yourself as a consumer and use the new search to find your best and shortest keyword phrases. See what comes up as a result for the end user and target those keywords in your on-page and off-page SEO.

6. 68% of internet searchers click on the first page. Competition to be on the first page will increase. Watch your PPC Campaigns closely as your ads may now fall below the fold. You may need to adjust your keyword strategy. User behavior is also changing. Searchers will not be going to the second and third page as often any longer. Instead, searchers will adjust their search phrase in the Google instant search bar to bring the results they are seeking onto the first page.

7. Google instant did not include any algorithm changes. Your on-page and off-page SEO tactics will remain the same in accordance to how Google ranks your page for each item.

8. Things to watch. Things to watch that may change in the near future are: the way a user develops a search query, click patterns on the results page, and the method used to scan a page when looking for results.

9. Your longer keywords will not be the first results seen. However, when someone reaches your website from a longer keyword phrase, they will be a more qualified lead.

10. Google’s auto-complete results will gain more search volume and traffic. Again, test drive Google instant to configure your best keywords. Pay attention to the auto-complete suggestions and see how you can use those keywords to optimize your website.

Google instant is definitely one important factor to watch in the upcoming months as search patterns change. Monitor search behavior and adjust your SEO as necessary. You may wish to check your page rank on Google often until you are certain you have re-optimized your webpages to the best of your ability to align with the new Google instant and the new search behavior.

- PayPal and Facebook Team Up to Further Monetize Social Media http://ow.ly/31bis http://ow.ly/19GSNL

PayPal and Facebook Team Up to Further Monetize Social Media http://ow.ly/31bis

Investing More Time Brings Sophistication to Social Media Efforts http://ow.ly/30ZkT

'Zombies' Raid College Campuses! Ahhhhh!!!!! Looks like a blast to me! http://ow.ly/30U8F

- With Facebook and Bing's partnership on social search, do you think Bing is going to gain more popul http://ow.ly/19FHmZ

With Facebook and Bing's partnership on social search, do you think Bing is going to gain more popularity and catch up to Google?

Fershizzle! Snoop Dogg-Approved Dummy Text: Lorizzle http://ow.ly/30hlI

This Is the PlayStation Phone http://ow.ly/30hgO

What will they think of next? iPhone App Scans Product Barcodes for Self-Checkout at Stores http://ow.ly/30hd0

StumbleUpon Video Gets More Personalized http://ow.ly/30h03

The New MySpace: Screenshots and Videos http://ow.ly/30gse

This Year, Civic Participation Gets You an “I Voted” Foursquare Badge http://ow.ly/30h5V

Monitoring Social Media: Google, eBay, Klout, and Constant Contact Talk About Tools and Case Studies http://ow.ly/30fPl

Mobile Users Prefer Browsers over Apps http://ow.ly/30ezX

- Facebook Credits to be Sold at Walmart and Best Buy http://ow.ly/2ZNtC http://ow.ly/19ExXr

Facebook Credits to be Sold at Walmart and Best Buy http://ow.ly/2ZNtC

5 New Ways to Market Your Brand on Facebook http://ow.ly/2ZNpJ

Social Search – Another Reason to Start Inbound Marketing

No more need to ask your friends about a restaurant after you search for one. Bing and Facebook have partnered to bring you social search. It is going to revolutionize search, again. From now on, when you search for anything on Bing, the search engine will draw information that your friends have shared on Facebook from your query.




Liked Results will be one new Bing search option. This option showcases relevant items you have searched for shared by friends on Facebook. Bing explains that when a person searches for a restaurant in say San Francisco, Bing not only shows you listings in San Francisco for restaurants, but also establishments your Facebook friends like as well. If you think it’s still not time to start your inbound marketing campaign and set up your Facebook profile, you are going to be left in the dust. Those companies on Facebook with a Facebook Fan Page being liked by a large community are going to gain a tremendous amount of leads and sales over their competitors. Now is the time.

Bing will also be featuring a Profile Search which will display Facebook profiles matching your query. Bing states users perform people searches frequently on their search engine. Remember the last time you were searching for someone and had to search through various general web searches trying to find a profile where you could connect? Well, that just got easier. Bing will display Facebook profiles most relevant to you in your search query for that particular person.

Bing has made their social feature an opt-in feature. Therefore, you will not see any of the social search results unless you give Bing permission to display them to you.




Google already has a form of this with http://search.twitter.com/.  Google also allows you to see results from people you are connected to in your Google Account. Looks like right now it’s Google and Twitter vs Bing and Facebook. This is only the beginning of how social is going to and is currently revolutionizing search and marketing.



Will this option persuade you to start using Bing instead of Google? Or at least give Bing a try? What do you think about social search? I’d love to hear your comments.



*Photo direct from Bing's website "Bing Likes Facebook": http://www.discoverbing.com/facebook/?fbid=1Tup-Fl9wDY&wom=false#step-1  

Social Media Sharing Trends for 2010. http://ow.ly/2ZzOn

Have you optimized your SEO for Google instant yet? If not, watch this webinar for some tips on what to do. http://ow.ly/2ZwTW

Ready for Cross-Channel Ecommerce? Optimizing Ecommerce Experience; Trends for 2011 Download whitepaper from eMarketer. http://ow.ly/2ZwvU

Astronaut logs one giant check-in for Foursquare http://ow.ly/2Zwgj

- - - - - - Interested in becoming inbound marketing certified? Classes are on my website. http://ow http://ow.ly/19DmTq.ly/19DmTq

- - - - - Interested in becoming inbound marketing certified? Classes are on my website. http://ow.l http://ow.ly/19Cfkvy/19Cfkv

- - - - Interested in becoming inbound marketing certified? Classes are on my website. http://ow.ly/ http://ow.ly/19BvNy19BvNy

- - - Interested in becoming inbound marketing certified? Classes are on my website. http://ow.ly/2W http://ow.ly/19AKEi

- - Interested in becoming inbound marketing certified? Classes are on my website. http://ow.ly/2Wzy http://ow.ly/19zCXh

- Interested in becoming inbound marketing certified? Classes are on my website. http://ow.ly/2Wzyd http://ow.ly/19yqQG

Interested in becoming inbound marketing certified? Classes are on my website. http://ow.ly/2Wzyd

Webinar: Finding the ROI of Real-Time Engagement David Meerman Scott seeks to answer this question. http://ow.ly/2WzkQ

7 Things Your Blog’s Sidebar Can't Live Without http://ow.ly/2WzfD

8 Steps to Create Your Winning Social Media Strategy http://ow.ly/2Wzb9

Interesting. Things are changing: Shoppers Take a Nonlinear Path to Purchase http://ow.ly/2WyTQ

They're finally catching on. Corporate Blogging Goes Mainstream. http://ow.ly/2WyOY

- Yahoo Set to Launch New Social Media Service, Y Connect http://ow.ly/2W83m http://ow.ly/19xgK2

Yahoo Set to Launch New Social Media Service, Y Connect http://ow.ly/2W83m

Yahoo Set to Launch New Social Media Service, Y Connect http://ow.ly/2W83m

Time to blog? Have a stiff drink first http://ow.ly/2W6e6

Get ready for the battle of the social-media browsers http://ow.ly/2W6ag

- - - Interesting.... It’s Not Just You: 71 Percent of Tweets are http://ow.ly/19uVV1

- - Interesting.... It’s Not Just You: 71 Percent of Tweets are Ignored http://ow.ly/ http://ow.ly/19ubEE19ubEE

- Interesting.... It’s Not Just You: 71 Percent of Tweets are Ignored http://ow.ly/2U34r http://ow.ly/19tqmE

Interesting.... It’s Not Just You: 71 Percent of Tweets are Ignored http://ow.ly/2U34r

Facebook Brand Pages Pay Off http://ow.ly/2U2Yg

Milk-Bone Ties Social Media to Integrated Canine Assistants Campaign http://ow.ly/2U2iV

Hmmm... Sometimes it works, Sometimes is doesn't. TV Ads Perform as Well as Made-for-Web Ads - Yes and No. http://ow.ly/2U2cF

I ran across this. It's old.. What in the world! Man Arrested For Forcing Son To Wear Packers Jersey. 4 REAL? Tape? http://ow.ly/2U1AY

Why Marketers Shouldn't Give Up On Twitter http://ow.ly/2U3eQ

What's up with all the UFO Sightings lately?

It's okay with me, but a little over the top. What do you think? FUN or CRAZY? In Wisconsin It's Packers Before Church http://ow.ly/2U1oO

Go Get 'Em!! Another lawsuit from Wisconsin Carry - an open carry advocacy group: http://ow.ly/2U1hF

What are you going to be for Halloween? (If you are dressing up for fun!)

- Want your post on the top of Facebook's newsfeed? Here's some tips. Are you doing these or do you http://ow.ly/19siBB

Personalize Your Brand.

Want your post on the top of Facebook's newsfeed? Here's some tips. Are you doing these or do you need an adjustement? http://ow.ly/2TIt4

Think that Facebook girl is a hottie? She just might be the Department of Homeland Security! http://ow.ly/2TIe0

Corona Light is featuring Facebook fans' photos on a 150-foot digital billboard in Manhattan's Times Square. http://ow.ly/2TIaq

Facebook and Bing are getting married! http://ow.ly/2TI4v

- Facebook - Inbound Marketing Challenge http://ow.ly/2SPcW http://ow.ly/19r9SB

Facebook - Inbound Marketing Challenge http://ow.ly/2SPcW

What social networks are you active in, other than Facebook, Twitter, LinkedIn, MySpace?

Will Halloween Spook Consumers? http://ow.ly/2SNtc

What CMOs Can Learn From Mixed Martial Arts http://ow.ly/2SLXr

Some of these are sweet! The Top 20 Perks That Make Jobs Better http://ow.ly/2SLwV

- Moms Go Online en Masse http://ow.ly/2SpDo http://ow.ly/19q3qi

Moms Go Online en Masse http://ow.ly/2SpDo

Social Tech 2010 http://ow.ly/2SpjC

Google Places and Tags Holiday Guide http://ow.ly/2Sp44

Gap to Scrap New Logo, Return to Old Design http://ow.ly/2Soxm

Would you like to share what blogs you are reading on a regular basis that beneift you?

Twitter Crushing Facebook's Click-Through Rate: Report http://ow.ly/2Soun

- - - - - 8 Steps to Create Your Winning Social Media Strategy http://ow.ly/2Q3NN http://ow.ly/19ljOy http://ow.ly/19oW1i

- - - - 8 Steps to Create Your Winning Social Media Strategy http://ow.ly/2Q3NN http://ow.ly/19ljOy ht http://ow.ly/19nTte

- - - 8 Steps to Create Your Winning Social Media Strategy http://ow.ly/2Q3NN http://ow.ly/19ljOy http http://ow.ly/19na1n

- - 8 Steps to Create Your Winning Social Media Strategy http://ow.ly/2Q3NN http://ow.ly/19ljOy http://ow.ly/19mpmV

- 8 Steps to Create Your Winning Social Media Strategy http://ow.ly/2Q3NN http://ow.ly/19ljOy

8 Steps to Create Your Winning Social Media Strategy http://ow.ly/2Q3NN

What Is Holding Back Social Media Investment? http://ow.ly/2Q3bB

Share your experience with other women. Be part of the Digital Women Project today! http://ow.ly/2Q430

When Eyeballs and Dollars Don’t Match Up http://ow.ly/2Q2Tc

Investing in Website Personalization to Boost Conversions http://ow.ly/2PxQR

Over 68% of US Facebook users are more likely to buy on a positive Facebook friend referral.

Are Retailers Missing Valuable Conversions with Limited Display Campaigns? http://ow.ly/2PxGS

Twitter Switches Chief Executive http://ow.ly/2PxBX socialmedia

Trendrr is the latest “social media” dashboard — but it’s got your location too http://ow.ly/2Pxn1 socialmedia marketing

Are you using Google Alerts and SocialMention.com to monitor you name and keywords?

7 Website Redesign Tips http://ow.ly/2Pxja marketing website

Women on Their Way Survey Finds Women Turn to Social Media While Traveling http://ow.ly/2Px48 socialmedia marketing

Is there anything anyone is having some trouble with and could use our help? Do you need some advice, opinions, partners, suggestions? Let us help you.

Parents' Social Media Monitor SocialShield Raises $10 Million http://ow.ly/2Px0T