• Apply keywords to your profile for Search Engine Optimization
• Link to your blog in posts for other viewers to read
• Connect to your twitter and other accounts and feed timely updates to your connections
• Brand management – You can display your portrait or logo on your pages
• You can search and see company profiles
• Ability to build and maintain a meaningful network
• Join groups and gain insight and knowledge. You can also use groups to find new connections, ask for help, ask questions, and find resources
• Ask and answer questions. You can showcase your knowledge and expertise by answering questions.
• Create your own group targeting your audience
• Point fans/friends to your blog or contest
• Discuss topics and participate in discussions
• Place a call to action on your page
• Highlight events you are attending or events you are hosting
• Engage your audience with relevant and valuable information
• Use for establishing credibility, lead generation, PR, events, reputation, crisis management, customer relations, knowledge, and thought leadership
• Post pictures of your products or team members
• Post pictures of customers/client showing satisfaction from your company product or service
• Post and comment frequently
• Showcase your company’s sponsorships – post pictures of banners, t-shirts, etc.
• Know your target audience and find them where they are
• Be clear on your objective
• Monitor and participate in comments on your wall
• Find unique ways to encourage people to like your page or be friends with your company
• Use videos if you have them. Show videos from your team speaking about your product or service. Show videos of your product being used or displayed.
• Do not hard sell
• Do not censor comments
• Do not spam
• Do not post false information on your page
• If you have a page as a company, make sure your real name and photo are also displayed somewhere as well
Follow this list to help expand your reach and grow your connections with Social Media Marketing.
Thursday, May 27, 2010
Monday, May 24, 2010
The benefits of LinkedIn for Social Media Marketing
• Apply keywords to your profile for Search Engine Optimization
• Install apps on your profile, such as your blog for other users to read
• Connect to your twitter account and feed timely updates to your connections
• Brand management – you can see who is viewing you. You can display your portrait or logo on your pages. Questions you have answered will appear on your profile.
• You can search and see company profiles
• Ability to build and maintain a meaningful network
• Join groups and gain insight and knowledge from your professional network. You can also use groups to find new connections, ask for help, ask questions, and find resources
• Get recommended to help enhance yourself as a service provider or read recommendations if you are seeking one
• Distribute polls for valuable marketing feedback
• Ask and answer questions. You can showcase your knowledge and expertise by answering questions.
• Install apps on your profile, such as your blog for other users to read
• Connect to your twitter account and feed timely updates to your connections
• Brand management – you can see who is viewing you. You can display your portrait or logo on your pages. Questions you have answered will appear on your profile.
• You can search and see company profiles
• Ability to build and maintain a meaningful network
• Join groups and gain insight and knowledge from your professional network. You can also use groups to find new connections, ask for help, ask questions, and find resources
• Get recommended to help enhance yourself as a service provider or read recommendations if you are seeking one
• Distribute polls for valuable marketing feedback
• Ask and answer questions. You can showcase your knowledge and expertise by answering questions.
Sunday, May 23, 2010
- Seen the cool Cabinet Vac yet? Enter to win one for Father's Day for Dad on their Facebook Page. htt http://ow.ly/17tqRu
Saturday, May 22, 2010
Seen the cool Cabinet Vac yet? Enter to win one for Father's Day for Dad on their Facebook Page. http://ow.ly/1OiF0
Thursday, May 20, 2010
- - - - Poll - Please, take my poll regarding outsourcing social media.http://ping.fm/2IIMu http://ow. http://ow.ly/17rBhply/17rBhp
Sunday, May 16, 2010
Why SEO is important to your marketing plan
With over 14 billion internet searches performed each month, your business’s internet presence is of highest priority. Search Engine Optimization (SEO) is most effective for online conversions, reducing marketing spend, and increasing sales. SEO is the process of allowing search engines to find your site, index it, categorize it, and rank it.
Important factors in SEO are adding new content often, having your site organized logically, placing keywords in content and in external text links, and the quantity of quality sites linking to your site. The most important factors are: keywords and links. Implementing a strategic SEO plan will allow you to reduce costs on pay per click advertising as well. Your site will rank high enough to be placed in the top organic sites of Google’s page rank system. Organic listings have a 60% - 70% click through rate.
Some ways to check for good keywords are to read your site content thoroughly and jot down the most commonly used phrases. You can also check your competitor’s site and see what keywords they are using to drive traffic to their website. Some keyword research tools you can use to help you are: Google insight, Wordtracker, and SEM Rush.
The best positions to place your keywords are in your title tags, headings, paragraph titles, body copy, link urls, image alt tags, and meta tags. These are the places the search engines deem most important in finding relevant information on your site and indexing it correctly. You should allow approximately two concepts per page and each page should have its own keywords, unique page title, and unique meta description.
To help you with external links, find directories to list in and link your blog. You can use Yahoo explorer api to see who’s linking to your competitors and what keywords they are using. Some other link analysis tools are Linkscape and Buzzstream. Also, be sure to link consistently site wide. Links will build traffic to your website and they let the search engines know that your site is important. Always use keywords in links and try to vary the keywords.
Be sure to use all your social media applications as well. Create them with keyword rich content and relevant links using your keyword variations. Social media networks are a tremendous tool that can create multiple links to your website and improve your search engine rankings.
Apply these techniques and soon you will be reducing your overall marketing costs and increasing your online conversions.
Important factors in SEO are adding new content often, having your site organized logically, placing keywords in content and in external text links, and the quantity of quality sites linking to your site. The most important factors are: keywords and links. Implementing a strategic SEO plan will allow you to reduce costs on pay per click advertising as well. Your site will rank high enough to be placed in the top organic sites of Google’s page rank system. Organic listings have a 60% - 70% click through rate.
Some ways to check for good keywords are to read your site content thoroughly and jot down the most commonly used phrases. You can also check your competitor’s site and see what keywords they are using to drive traffic to their website. Some keyword research tools you can use to help you are: Google insight, Wordtracker, and SEM Rush.
The best positions to place your keywords are in your title tags, headings, paragraph titles, body copy, link urls, image alt tags, and meta tags. These are the places the search engines deem most important in finding relevant information on your site and indexing it correctly. You should allow approximately two concepts per page and each page should have its own keywords, unique page title, and unique meta description.
To help you with external links, find directories to list in and link your blog. You can use Yahoo explorer api to see who’s linking to your competitors and what keywords they are using. Some other link analysis tools are Linkscape and Buzzstream. Also, be sure to link consistently site wide. Links will build traffic to your website and they let the search engines know that your site is important. Always use keywords in links and try to vary the keywords.
Be sure to use all your social media applications as well. Create them with keyword rich content and relevant links using your keyword variations. Social media networks are a tremendous tool that can create multiple links to your website and improve your search engine rankings.
Apply these techniques and soon you will be reducing your overall marketing costs and increasing your online conversions.
Saturday, May 15, 2010
How to Blog Effectively for Business - First, make sure you have all components of your blog in place: header, side... http://ow.ly/17o4JT
How to Blog Effectively for Business
First, make sure you have all components of your blog in place: header, sidebar, content, and enable comments. Your side bar should have information that is value to your readers and will create interaction. This includes links to your own website and a possible blogroll that is relevant to your topic that will provide more information valuable to your readers. Comments need to be enabled in order for you to interact with your readers and will also allow your readers to leave feedback on your blog. Your header should create a visual tone of your company's blog. The most important piece of information that I can give you is to create value content for your readers. This will keep your readers coming back and your readers will in turn, promote your blog. If you are blogging for a company, do not only post information relating to your organization. You should always post information that is appealing to your target audience.
There are several different layouts to choose from when creating your blog. Two column layout: post column and sidebar, two column layout: sidebar and post column, three column layout: sidebar, post column, sidebar, three column: post column, sidebar, sidebar. Which you choose is up to you, however you need to make sure your content is clean, readable, and easily navigated. You do not want your readers to get lost in your blog. The blog needs to be organized extremely well.
Here are some questions to ask yourself: How many people will be blogging? Am I comfortable editing the template? Will I host on my own site or on a blogging site? Will I subscribe to a free or paid service? Do I have the time to blog? Do I have people to blog? Can I commit to this blog from here on out with no expiration date? Do I have happy, passionate bloggers? These questions will help you decide how you begin your blogging practice and how you set up your future blog site.
The three best practices that I incorporate into my blog are: sidebar information, valuable posts for readers, enabling comments. Here, in the near future, I will have my sidebar information up to par for my readers so they can also read on to other sites with valuable content for them. All future blogs will create valuable content for my readers with topics they may be interested in with regards to blogging and social media. I have enabled comments on my blog for reader feedback so that I may interact with my readers and gather their opinions on topics and my posts themselves.
There are several different layouts to choose from when creating your blog. Two column layout: post column and sidebar, two column layout: sidebar and post column, three column layout: sidebar, post column, sidebar, three column: post column, sidebar, sidebar. Which you choose is up to you, however you need to make sure your content is clean, readable, and easily navigated. You do not want your readers to get lost in your blog. The blog needs to be organized extremely well.
Here are some questions to ask yourself: How many people will be blogging? Am I comfortable editing the template? Will I host on my own site or on a blogging site? Will I subscribe to a free or paid service? Do I have the time to blog? Do I have people to blog? Can I commit to this blog from here on out with no expiration date? Do I have happy, passionate bloggers? These questions will help you decide how you begin your blogging practice and how you set up your future blog site.
The three best practices that I incorporate into my blog are: sidebar information, valuable posts for readers, enabling comments. Here, in the near future, I will have my sidebar information up to par for my readers so they can also read on to other sites with valuable content for them. All future blogs will create valuable content for my readers with topics they may be interested in with regards to blogging and social media. I have enabled comments on my blog for reader feedback so that I may interact with my readers and gather their opinions on topics and my posts themselves.
Friday, May 14, 2010
Where do you stand on the new Facebook issue?
Facebook overcame google this week for the most weekly US traffic. But with all the privacy issues they are dealing with overcoming the web, what will become of Facebook? One of the top Google searches this week was "How do I delete my Facebook account". Subscribers are in an uproar over the way Facebook has spread their information across the world wide web. But, there is one group of people who are not upset about this change: marketers. What has recently happened is a marketers dream. And sharing information across all social media channels, including Facebook with new apps has never been easier causing a lot of time saving. So, how do you feel about this issue? Has Facebook gone overboard? Are you going to be deleting your Facebook account?
Friday, May 7, 2010
Social Media Marketing
Social Media Marketing is mandatory in today's marketing world. Conversations with your audience is essential. The 2.0 web world is full of social interaction, including informational sites, reviews, and discussions. Making a personal connection with your target market through your business is key. Customers will then look at you as a person and not just a business. You will be able to develop a relationship based on a personal connection and trust.
Thursday, May 6, 2010
Trust eMedia
Trust eMedia is a Social Media Marketing studio located in Southeastern Wisconsin. President, Tracy Terry, noticed a need for Social Media Marketing for many area businesses. As an experienced marketer, Ms. Terry is sure to make the most of this promising business.
After attending several events and seminars over the last few years, Ms. Terry noticed that all the Social Media Marketing workshops were the most full. "Everyone wants to know about it. It is constantly changing. Social Media is changing fast than marketers can learn how to use it," stated Tracy Terry. Seems that among the hundreds in attendance for each seminar she attended, less than 1/3 were actually using social media. Tracy Terry stated, "Most marketers did not know how to get started or they just do not have the time. Social Media is very time consuming, but is extremely beneficial."
Thus, Trust eMedia was formed. Not only does Trust eMedia offer Social Media Marketing packages, but Ms. Terry has also brought into the business her expertise in other areas as well, such as: radio negotiations and ad copy, graphic design, digital design, enewsletters, press release writing and distribution, powerpoint presentations, logo design, and email marketing campaigns. With an already established contact list, businesses are sure to receive the most from Trust eMedia.
For those businesses who know they need to jump on board before they miss the boat, but just do not have the time or the start up knowledge, call on Trust eMedia for all your Social Media Marketing needs. Visit http://www.trustemedia.com/.
After attending several events and seminars over the last few years, Ms. Terry noticed that all the Social Media Marketing workshops were the most full. "Everyone wants to know about it. It is constantly changing. Social Media is changing fast than marketers can learn how to use it," stated Tracy Terry. Seems that among the hundreds in attendance for each seminar she attended, less than 1/3 were actually using social media. Tracy Terry stated, "Most marketers did not know how to get started or they just do not have the time. Social Media is very time consuming, but is extremely beneficial."
Thus, Trust eMedia was formed. Not only does Trust eMedia offer Social Media Marketing packages, but Ms. Terry has also brought into the business her expertise in other areas as well, such as: radio negotiations and ad copy, graphic design, digital design, enewsletters, press release writing and distribution, powerpoint presentations, logo design, and email marketing campaigns. With an already established contact list, businesses are sure to receive the most from Trust eMedia.
For those businesses who know they need to jump on board before they miss the boat, but just do not have the time or the start up knowledge, call on Trust eMedia for all your Social Media Marketing needs. Visit http://www.trustemedia.com/.
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